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MK Photography offers a selection of photography options for several different events and requirements.
In today’s post we take a look at our videography service, which is available in Cape Town and Johannesburg and range between R450 and R550 an hour.
Videography is most popular for weddings and corporate videos but is also used for events, live TV and small commercials.
What is videography?
You would think that the name, videography, seems obvious in context to what it is, but, surprisingly, there are defining characteristics and blurred line if compared to other video occupations, like cinematography, for instance, and one is often confused for the other.
As such, the biggest distinguishing factors are the crew and the type of projects the two disciplines pursue.
Cinematography is the art of filming for production, like movies, television shows and even videos for the music industry. So, the art of cinematography features in the film industry. A cinematography crew is also much larger than a videography crew.
Videography, on the other hand, is often achieved with a small crew or solo videographer. The videographer often handles the entirety of the project, from handling the camera to editing the footage. He/she oversees the project from start to finish, but might have one or two helping hands on their crew.
While cinematography features in the film industry, videography feature more in the private sector and is largely utilised for weddings, corporate videos, live TV and small commercials.
With that said, let’s shed some light on corporate videos. With the way the world is expanding online and the need for everything to be instant, statistics show that people are more likely to watch a video than read textual content. Naturally, content is your key to roping in new interest and, therefore, more clientele. Corporate videos can be anything from introducing your company to the public, a company profile, for company promotions or new product launches. Because it is instantaneous and requires no strain from the viewer, chances are it is more likely to achieve more feedback, interaction and views, as opposed to a 700 word write up, even with images included. No other form of content compares to the effectiveness of video content.
Looking at small commercials, it is worth knowing that commercials are no longer reserved for television. Commercials can be made for your company and shared online with online marketing. It is an exciting, creative and effective way of getting your brand or products out there and noticed. Videography caters for small commercials. Take a moment to think about it, if you were to make a commercial for your company, what would your commercial feature? The possibilities are endless, exciting and effective.
Statistics show that television might fade away completely and viewers will resort to the Internet for their favourite shows and new movies. It is already happening. Online is the place to be and perfect o market your commercials and corporate videos.
Event and wedding videography is no new venture. People have made videos of their weddings and special events, including corporate events and conferences, to capture the occasion since the inception of video cameras. Using a professional adds professionalism to the videos and specialised editing skills bring new quality to any event production. Using a professional videographer is worth adding to the budget.
If you would like to explore videography in any of the above options or others, please consult with us for a quotation.
For further information about our services please feel free to contact us.
Please note that the above price structures are subject to change and become outdated as time passes from the time of its publication. Please feel free to explore our website for updates or contact us for assistance.
MK Photography can assist with a photography studio, commercial photography, an event photographer and a product photographer.