Professional product photography falls under the category of commercial photography, and it entails the photographer making a product look as presentable and enticing as possible. Whether it is food, jewellery, cars or even shoes, professional product photography is the reason an advertisement catches someone’s eye. Humans are inherently visually driven and as a result when engaging with product literature, the image is always noted before any text is even registered by the brain.
When thinking about a catalogue, print ad or even an online advertisement, these images were created by professional product photographers. And it is not as simple as taking a photo of something and that being that – professional product photography entails showcasing elements of a product that a client wants expressed such as the grain in a wooden table or the gleaming edges of an electronic device. Professional product photography can tell a story about a product in a single image through the use of lighting and editing, as well as framing.
A good professional photographer can work speedily and get through many products in a single shoot, while ensuring that there are no shadows or bad lighting on the product and that quality remains consistent. So, before thinking that professional product photography is a point and shoot situation, consider that it takes skill to make a raw potato look appealing.
MK Photography can assist with a photography studio, commercial photography, an event photographer and a product photographer.